Uncategorized — 22 October 2015

According to a recent online study, Snapchat promises the most positive mood and social enjoyment out of all the social media platforms, including Facebook.

The University of Michigan study found that there’s only one interaction that offers more rewarding feelings than Snapchat: face-to-face communication stole the show, once again.

Published online in Information, Communication & Society, the study seems to be one of the first known published findings on the matter of daily mood in relation to Snapchat. For those who have live under a rock for the past four years, Snapchat is the mobile app that made “ephemeral social media” popular.

In other words, there are some platforms that promote sharing content for a limited period of time (e.g., 10 or 20 seconds). For a lot of people, Snapchat only equals to that “sexting app,” as the description could surely hint to that.

But according to lead author Joseph Bayer, researcher at U-M, the study revealed that Snapchat seems to be the preferred social media for instant and spontaneous communication with close friends, one that often leads to goofy and enjoyable times.

Bayer’s team enrolled in the study 154 college students who had and used smartphones. The researchers used a method called “experience sampling” – one that measures the way people feel, think, and behave on a day-to-day basis – as to have an understanding on what made the participants feel well.

In order to do that, researchers would text them the same survey at random times six times a day. The phase of gathering data went on for two weeks, in which the participants were asked to answer the same five questions:

How negative or positive do you feel right now? How did your most recent interaction occur? How pleasant or unpleasant was your most recent interaction? Within that interaction, how supportive or unsupportive was that person to you? How close are you to that person?

Researchers discovered that no other social media interaction was associated with such high levels of positive emotions as Snapchat – and Facebook scored significantly lower than others. One of the reasons behind this statistic is that Snapchat involved reduced “self-presentational” concerns, meaning that users did not have to worry if they looked conceited or ugly in their Stories.

Facebook is better known for sharing “perfect” moments – such as newborns, engagements and graduations – while Snapchat offers users a separate environment where the small moments are equally appreciated.

This article first appeared on ‘Mirror Daily’ on 21 October 2015.


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